Andreas Paersch
questioning, solution-oriented and creative
Space for new ideas (created) at Lake Balaton
Since October 2020, my workplace has been half an hour away from Lake Balaton in Hungary. Living in the middle of a wonderful holiday area gives me fresh energy for my own work every day. In addition to customer projects, I am also responsible for sales and (network) marketing at Paersch Services Kft. And thanks to the best IT infrastructure in the country, you can sometimes swap your desk for a spot in the spacious garden or a nice spot in the region. By the way, with our " Website Academy " you have the opportunity to enjoy this too.
Refine marketing through the eyes of the customer
Growing up in the wine town of Bingen am Rhein, even as a little boy I liked to take part in my father's sales events. The customer should always feel at ease - that's my father's actively lived guiding principle. Looking through the customer's eyes still determines my work today, even though I'm a qualified business economist and have "juggled" only numbers for many years as a controller and financial analyst. In addition, I was Head of Marketing for an IT software company for almost 10 years. In addition to the “technical” knowledge about websites and the like, customers also receive a great deal of marketing input that can be put directly into practice.
Generate flying sparks - sustainable customer approach
As a marketing strategist , I have been supporting the self-employed and small and medium-sized companies in building and maintaining websites for many years. Here it is not only important to make products and services shine, but also to highlight the owners who make the whole thing a brand. It is always a pleasure to observe how, after the coaching, blog articles, for example, get the right polish and become more and more a valuable treasure trove of added value and thus contribute to a strong profile.
Life without cake is possible, but meaningless
Ideas need time to mature. And the "Backstube" is my favorite central place. No wonder, because with such baking-strong ancestors (grandfather master confectioner, father originally a confectioner's journeyman before he had to reorient himself professionally because of the "baker's disease"), a cake crumb landed in my cradle. And when measuring, weighing, stirring and smoothing, you can let your own thoughts run free. So the place at the mixing bowl often becomes the place of flashes of inspiration. Another positive side effect: The baked goods please family, friends and guests, who are always happy to try them.
